digital media manager

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digital media manager

Join us on our journey and help us on our mission to get people moving more freely through life!

FULL-TIME · AMSTERDAM, THE NETHERLANDS

As Digital Media Manager, you are an expert in digital performance marketing and responsible for these activities worldwide, with the goal to create awareness for the Bugaboo brand and drive good quality traffic to the website. 

your challenge:

  • You will create a global performance marketing strategy together with our Digital and Marketing team, external media agencies (as needed) and with the input of the Brand Managers, and aligned with the overall marketing and e-commerce strategy and plans for all media touch points. 
  • You will manage acquisition/performance marketing resources around paid search, paid social, remarketing, programmatic, and any additional platforms that may drive high quality traffic and sales. 
  • You will provide clear and understandable insight into (online and offline) campaign performance, based on Click-Through-Rate (CTR), conversion rate and ROI. Distribute insights to stakeholders and other relevant departments / colleagues within Bugaboo on a regular basis. 
  • You will monitor the contribution of each of the online marketing channels (SEA, GDN, etc.) via KPI’s. Constantly optimize campaigns to achieve the goals set for that year.  
  • You will be the contact to the agency and manager of the Search Engine Advertising (SEA) and Search Engine Optimization (SEO) experts from our media agency, with a hands-on mentality. 
  • You will work together with CRM, Social, and local Digital Marketing / E-commerce teams in order to contribute to a sustainable and successful online marketing campaign over all channels and in-sync with other marketing activities. Work together with Brand and Communications team to build creatives for banner ads. 
  • You will be in the lead for data gathering, analysis and reporting for performance measurement. Define relevant KPI’s and use them for monitoring/reporting, campaign optimization, creative placements and help set-up future campaign planning. 
  • You will provide direction, manage, motivate and coach your team members.

about you:

  • You have an educational background in (digital) Marketing, Economics, Communications or related area;
  • You have at least 5 years of working experience in a Digital, or similar role.
  • You have knowledge of the latest online marketing techniques including search engine optimization (SEO), search engine advertising (SEA), combined in Search Engine Marketing (SEM), remarketing, GDN and social channels;
  • You have working knowledge of Google Adwords and Analytics;
  • You have excellent project management skills;
  • You are fluent in English.

why we love to work for Bugaboo?

  • international environment
  • healthy lunch & snacks 
  • a responsible business
  • fun & informal culture
  • personal responsibility & freedom
  • pension scheme
  • social activities (drinks, sports, etc.)  
  • weekly bootcamp