global digital brand director

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global digital brand director

In this role you will play a key role in supporting the global brand vision by leading the global strategy and execution of the Digital Brand and CRM functions as it relates to strategic accounts and digital brand planning. Join us on our journey and help us on our mission to get people moving more freely through life!


You will develop new and existing digital ways of thinking in order to effectively contribute to the achievement of Bugaboo’s digital business and marketing objectives. You will add innovation and future thinking to the digital environment. With your strong information seeking skills and drive to make things happen, you are an ambassador of the brand. 

your challenge:

  • You will develop, execute and manage the global digital marketing and CRM strategy and assets to attract, engage and connect, and to drive growth of our brand. Develop and lead the digital strategy.
  • You will orchestrate the deliveries from campaigns on and from Global Marketing team (content, media, data, web excellence) to create digital toolkits, activations and digital deliveries across markets.
  • You will own all aspects of branded account digital copy (Social, CRM). Understand and execute data capture and data privacy consistently across all touch points and channels.
  • You will define and maintain digital agency engagement and relationships.
  • You will lead in the process of developing powerful digital marketing campaigns. You will help develop digital creation, development and experience of campaigns on in line with brand initiatives together with the Digital Brand Specialist.
  • You will drive and communicate seasonal online marketing plans in cooperation with the Global Brand Director. Ensure the best digital consumer experience journey
  • You will set up and lead the content management strategy and tracking documents (set clear KPI’s for CRM, social).
  • You will support the global development of staff product knowledge materials and product training tools for employees regarding digital.
  • You will manage the digital brand and CRM budget on all projects aligned with the Global Marketing Director.
  • You will manage, inspire, empower and coach the assigned team. Coach regional digital teams.

about you:

  • You have at least 10 years of working experience in an international environment;
  • You have proven track record in setting Digital & CRM strategies;
  • You have great project management skills;
  • You have excellent negotiation skills;
  • You have experience in coaching and inspiring (remote) teams;
  • You are fluent in English.

why we love to work for Bugaboo?

  • international environment
  • healthy lunch & snacks 
  • flat organization 
  • fun & informal culture
  • personal responsibility & freedom
  • pension scheme
  • social activities (drinks, sports, etc.)  
  • weekly bootcamp